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Chief Marketing Officer (CMO)

--GREAT TECHNOLOGY CO., LTD.--

A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. Reporting directly to the chief executive officer, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

In many cases, the CMO role is expanded to include sales management, new business development, product development, distribution channel management and customer service. The CMO ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. Today, this means seeking out new ways to deliver messaging, such as mobile platforms, video and social media.

CMO skills And requirements

As a senior-level marketing professional, a Chief Marketing Officer must be both analytical and creative, and possess extensive knowledge in a variety of disciplines such as production, information technology, legal and finance. CMOs often plan, direct and coordinate marketing budgets in accordance to organizational goals.

Skill set

  • Superb analytical skills
  • Demonstrated ability to lead and inspire a team
  • Outstanding communication and interpersonal skills
  • Flexibility
  • Passionate customer advocacy
  • Thorough knowledge of marketing principles, brand, product and service management
  • Deep understanding of changing market dynamics
  • Entrepreneurial spirit

Education

A bachelor's degree is usually required and an advanced degree in marketing or business (MBA) is preferred. In addition, most CMOs have approximately 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion- as well as three to five years of experience in a leadership role.

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